Hi there! This is
Xavier Maldonado
Hi there! This is
Xavier Maldonado
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Website Design
Branding & Strategy
Organic Marketing
I'm an award winning digital designer specialized in web, brand identity, and marketing campaigns.
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//INTRO
MEET XAVIER
//INTRO
MEET XAVIER
8+ YEARS OF CREATIVE THINKING, PROBLEM SOLVING, AND JUST HAVING FUN
LOGICAL CREATIVE
Creating with a plan never fails to yield the best results.
MULTIFACETED
I am an autodidact by nature, meaning I never stop learning!
RESULTS DRIVEN
Who cares how good it looks if it doesn't perform?
LOGICAL CREATIVE
Creating with a plan never fails to yield the best results.
MULTIFACETED
I am an autodidact by nature, meaning I never stop learning!
RESULTS DRIVEN
Who cares how good it looks if it doesn't perform?
LOGICAL CREATIVE
Creating with a plan never fails to yield the best results.
MULTIFACETED
I am an autodidact by nature, meaning I never stop learning!
RESULTS DRIVEN
Who cares how good it looks if it doesn't perform?
//EXPERTISE
CREATIVE SKILLSET
//EXPERTISE
CREATIVE SKILLSET
MY BAG OF TRICKS
From marketing materials to websites, I offer many services designed to elevate your brand and drive results. Let's see what I can do for you. Click on a skill to lean more.
BRAND IDENTITY DESIGN
Logos with personality
Visuals to remember
Type with swagger
Web Design + Dev
Built for responsiveness
UX that converts
Smart automation
DIGITAL MARKETING
Campaigns that perform
Custom, unique graphics
Scroll-stopping socials
DOCUMENT DESIGN
Anti-boring reports
Beautifully told stories
Profitable pitch decks
Creative Strategy
Big ideas = bigger impact
Meaningful messaging
Unique INSIGHTS
BRAND IDENTITY DESIGN
THE BLUEPRINT TO YOUR BRANDing
Web Design + Dev
Custom digital experiences
DIGITAL MARKETING
Social Media to Print Materials
DOCUMENT DESIGN
Pitch decks, reports, branded templates
Creative Strategy
Visual audits, creative leadership, raw strategy
//PORTFOLIO
RECENT WORK
//PORTFOLIO
RECENT WORK
MY Latest
WORKS
A curated look at the brands, campaigns, and digital experiences I’ve made that blend strategy and storytelling.
//RESUME
WORK HISTORY
//RESUME
WORK HISTORY
MY DESIGN
CAREER
Creative Manager
Gilbreath Communications, Inc.
SINCE 2022
I led creative work for major public-sector and national clients like the Houston Health Department, Shell, METRO, and U.S. Dairy. This means everything from building brand identities and websites to shaping campaigns that reach communities all across Texas. Some of my proudest projects included a prenatal health initiative that gave thousands of doctors a practical toolkit to use, marketing materials for the City of Houston’s Disaster Readiness & Resilience Expo, and social media graphics for the followers of the National Dairy Council.
Creative Manager
Gilbreath Communications, Inc.
SINCE 2022
I led creative work for major public-sector and national clients like the Houston Health Department, Shell, METRO, and U.S. Dairy. This means everything from building brand identities and websites to shaping campaigns that reach communities all across Texas. Some of my proudest projects included a prenatal health initiative that gave thousands of doctors a practical toolkit to use, marketing materials for the City of Houston’s Disaster Readiness & Resilience Expo, and social media graphics for the followers of the National Dairy Council.
Freelance Multimedia Designer + Brand Strategist
Xae Designs, LLC
SINCE 2017
Through my freelance practice, I’ve built brands, websites, and campaigns for more than 50 clients across real estate, hospitality, fashion, and professional services. Some of my proudest projects included developing visual identities that gave small businesses the credibility to compete with larger players, creating bold event campaigns that energized audiences and boosted turnout, and designing responsive websites that helped entrepreneurs grow traffic, generate leads, and build long-term customer trust.
Freelance Multimedia Designer + Brand Strategist
Xae Designs, LLC
SINCE 2017
Through my freelance practice, I’ve built brands, websites, and campaigns for more than 50 clients across real estate, hospitality, fashion, and professional services. Some of my proudest projects included developing visual identities that gave small businesses the credibility to compete with larger players, creating bold event campaigns that energized audiences and boosted turnout, and designing responsive websites that helped entrepreneurs grow traffic, generate leads, and build long-term customer trust.
Web Master + Graphic Designer
CAMELBACK DISPLAYS
2021
At Camelback, I took the lead on strengthening the company’s e-commerce presence and digital marketing. I overhauled product listings to improve search visibility, designed email campaigns that drove higher engagement, and refreshed the brand’s online content to better showcase large-scale display solutions. I also introduced design workflows that made the creative process faster and more consistent across the team.
Web Master + Graphic Designer
CAMELBACK DISPLAYS
2021
At Camelback, I took the lead on strengthening the company’s e-commerce presence and digital marketing. I overhauled product listings to improve search visibility, designed email campaigns that drove higher engagement, and refreshed the brand’s online content to better showcase large-scale display solutions. I also introduced design workflows that made the creative process faster and more consistent across the team.
Junior Designer
Texas A&M Division of Information Technology
2018
At Texas A&M, I supported campus-wide campaigns that reached thousands of students and faculty. I designed digital, print, and social materials for IT initiatives like cybersecurity awareness and multi-factor authentication, and I helped modernize the university’s marketing templates so the team could deliver more consistent, student-friendly communications.
Junior Designer
Texas A&M Division of Information Technology
2018
At Texas A&M, I supported campus-wide campaigns that reached thousands of students and faculty. I designed digital, print, and social materials for IT initiatives like cybersecurity awareness and multi-factor authentication, and I helped modernize the university’s marketing templates so the team could deliver more consistent, student-friendly communications.